Blog
Shorter pieces, written when something is worth saying. Separate from the Be The Signal guides, which are a set curriculum rather than a running series.
- ·6 min read
Your content workflow needs a publishing checklist
A publishing checklist is the written standard every post meets before it goes live. Here are 5 checks every post should pass: on-page basics, formatting and images, internal links, CMS setup, and how it looks where people share it.
- ·5 min read
What to put in an OG image so the right people click
An OG image is the picture that shows up when someone shares your link. With the title and description beside it, it tells people what the page is before they click. So it decides who clicks, not only how many.
- ·5 min read
A small team moves fast if the Shopify theme allows it
Shopify is rebuilding its theme layer so machines can read it. A readable Shopify theme is worth more to a two-person store than a large one, but only under one condition.
- ·5 min read
Product page audit: is your page arguing with itself?
A product page audit usually hunts for what is missing. The costlier problem is two lines on the same page that disagree, and it is usually two correct edits made on different days.
- ·5 min read
Text in images is a tax you pay forever
Text in images looks finished on launch day. After that, every change to the words is a design job, and the words cannot be read aloud, translated, tested or zoomed.
- ·4 min read
Measure website changes, or you didn't improve them
To measure website changes, you need the number from before the change. That is the only part of the measurement with a deadline, and it is the easiest part to skip.