Selected work
I don't just advise on this stuff. I build it. Brands and sites for the businesses I work with, plus companies and products of my own. Here's a few, with the thinking behind each one.
Businesses I've worked with
A therapy education company that works with 50+ universities, on a platform that took 2–3 months to launch each partner site. We rebuilt it as one WordPress multisite. A partner site now launches in about 3 days, and the move kept all of its search authority.
Read the case study
A veteran energy advisor with a Goldman-and-bp résumé, and no website to match it. We built a presence with institutional weight, so a solo practice reads like the firm it competes against.
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A Pittsburgh expungement attorney whose old site buried 30 years of work. We rebuilt it around one promise, your record can be cleared, with the city's own bridges carrying the weight. A clear path from a worried search to a free evaluation.
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A talent platform heading into North America. We built the system behind the launch: content marketing, a landing page, a free SFIA cheat sheet and a five-email nurture series, all connected to their CRM and ending in a booked call.
Read the case study
Seven novels and a life spent watching people closely. The site needed to read like his prose, so we built it editorial and unhurried, with the writing out front instead of the design.
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A consulting and investments firm that had no online presence at all. We built the whole thing from scratch, positioning, brand, and site, so a multi-industry practice finally had a home that matched its ambition.
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A custom builder in the Ohio Valley whose best sales tool was the work itself. The site leads with finished spaces, kitchens and baths front and center, so the craft does the selling before a word does.
Visit siteA Pittsburgh nonprofit that pays people to train on real work: caring for the city's land and milling its fallen trees into lumber. I directed a full redesign concept that gives four visitors their own path from the first screen: join the crew, hire a crew, buy wood or support the mission. Behind it sit a lumber catalog with holds and a staff app for yard stock.
Watch the walkthroughA site audit is a hard thing to explain in a feed. This 100-second video walks through a buyer's visit in five steps, from the first search to the decision, then shows an example score and fix plan. Every frame is drawn in code, so a script change is an edit, not a reshoot.
Watch on YouTube
Facebook and Instagram ads for a local juice bar: one offer across the whole product line, with a new product shot in each ad. 153 leads at $9.80 each, in a quarter when net sales rose 92%. Plus monthly posts for Speranza Consulting, 12 to 15 a month, written, designed and scheduled.
Read the case study
My agency, and the team behind a lot of the work on this page. Built on a simple bet: buyers start with questions, not ads, and the brands that answer them best become the ones people trust.
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A content service I'd run since 2012, rebuilt as software. Drop in a URL and get a blog post in your brand voice, AI by default with a human on demand. The service became the product.
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Competitive gaming's schedule lives scattered across a dozen sites. f0rmless pulls every match into one broadcast-style guide, 12 games and one live signal. The esports TV guide that didn't exist yet.
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The first thing I check on any website, turned into a free tool anyone can run. It scores the seven signals that decide whether people and AI can find you, benchmarked against 190+ real businesses. Try it on this site right now.
Try itIn their words
“Before working with Chris, we had no online presence. He built our website from scratch, helping us define and communicate our brand to investors, partners, and stakeholders. The result supports our future growth.”
David Horell
Benefits and Payroll Coordinator, Speranza Consulting and Investments
“Working with Chris is like having a strategist on staff! We collaborate to develop topic lists and then his team takes it from there. I am impressed with their ability to research almost any topic and make suggestions. Perfect complement to our in-house capabilities.”
Meredith Smith
Marketing Manager, StrucSure Home Warranty
“Chris has been an invaluable partner. He's a hands-on problem solver who jumps right in when we face technical challenges. His work is consistently reliable, and the communication is always direct and collaborative.”
Cheryl Cassidy
Marketing Executive, Rehab Essentials
“Chris grasped our strategic objectives quickly and delivered a comprehensive digital strategy that aligned seamlessly with our goals. His approach is professional, responsive, and results-driven.”
John Kleist III
Chief Growth and Alliance Officer, SkillsTX
Whether you need a strategy for growth, a partner to sharpen what you already have, or just someone to think through a challenge with — I'm up for the conversation.