Selected work
I don't just advise on this stuff. I build it. Brands and sites for the businesses I work with, plus companies and products of my own. Here's a few, with the thinking behind each one.
Businesses I've worked with
Energy advisory · Client
A veteran energy advisor with a Goldman-and-bp résumé, and no website to match it. We built a presence with institutional weight, so a solo practice reads like the firm it competes against.
Positioning · Brand · Build
Visit site
Law firm · Client
A Pittsburgh expungement attorney whose old site buried 30 years of work. We rebuilt it around one promise, your record can be cleared, with the city's own bridges carrying the weight. A clear path from a worried search to a free evaluation.
Strategy · Brand · Build
Visit site
Author · Client
Seven novels and a life spent watching people closely. The site needed to read like his prose, so we built it editorial and unhurried, with the writing out front instead of the design.
Brand · Build
Visit site
Consulting · Client
A consulting and investments firm that had no online presence at all. We built the whole thing from scratch, positioning, brand, and site, so a multi-industry practice finally had a home that matched its ambition.
Positioning · Brand · Build
Visit site
Home construction · Client
A custom builder in the Ohio Valley whose best sales tool was the work itself. The site leads with finished spaces, kitchens and baths front and center, so the craft does the selling before a word does.
Brand · Build
Visit site
Agency · Co-founded
My agency, and the team behind a lot of the work on this page. Built on a simple bet: buyers start with questions, not ads, and the brands that answer them best become the ones people trust.
Positioning · Brand · Build
Visit site
SaaS · Built & owned
A content service I'd run since 2012, rebuilt as software. Drop in a URL and get a blog post in your brand voice, AI by default with a human on demand. The service became the product.
Strategy · Brand · Full-stack build
Visit site
Product · Built & owned
Competitive gaming's schedule lives scattered across a dozen sites. f0rmless pulls every match into one broadcast-style guide, 12 games and one live signal. The esports TV guide that didn't exist yet.
Concept · Brand · Build
Visit site
Tool · Built & owned
The first thing I check on any website, turned into a free tool anyone can run. It scores the seven signals that decide whether people and AI can find you, benchmarked against 190+ real businesses. Try it on this site right now.
Product · Build · Research
Try itIn their words
“Before working with Chris, we had no online presence. He built our website from scratch, helping us define and communicate our brand to investors, partners, and stakeholders. The result supports our future growth.”
David Horell
Benefits and Payroll Coordinator, Speranza Consulting and Investments
“Working with Chris is like having a strategist on staff! We collaborate to develop topic lists and then his team takes it from there. I am impressed with their ability to research almost any topic and make suggestions. Perfect complement to our in-house capabilities.”
Meredith Smith
Marketing Manager, StrucSure Home Warranty
“Chris has been an invaluable partner. He's a hands-on problem solver who jumps right in when we face technical challenges. His work is consistently reliable, and the communication is always direct and collaborative.”
Cheryl Cassidy
Marketing Executive, Rehab Essentials
“Chris grasped our strategic objectives quickly and delivered a comprehensive digital strategy that aligned seamlessly with our goals. His approach is professional, responsive, and results-driven.”
John Kleist III
Chief Growth and Alliance Officer, SkillsTX
Whether you need a strategy for growth, a partner to sharpen what you already have, or just someone to think through a challenge with — I'm up for the conversation.