Findability Check
See if your website
is ready to be found.
Your business puts out a signal — to search engines, to AI, to every person looking for what you do. This measures how strong that signal is.
Where your next customer is already looking
Usually takes a few seconds
7 signals that determine whether you get found
Whether you're checking for the first time, rebuilding after a drop, or wondering why traffic isn't converting — these are the signals that matter most.
Can search engines find and index you? Your page title, description, canonical URL, and sitemap — the foundation everything else builds on.
Can search engines find and index you? Your page title, description, canonical URL, and sitemap — the foundation everything else builds on.
Does AI know you exist? When someone asks ChatGPT or Google AI for a recommendation, the signals on your site determine whether you get mentioned.
Does AI know you exist? When someone asks ChatGPT or Google AI for a recommendation, the signals on your site determine whether you get mentioned.
Do you look good when shared? The preview image, title, and description that show up on Facebook, LinkedIn, Bluesky, and in text messages.
Do you look good when shared? The preview image, title, and description that show up on Facebook, LinkedIn, Bluesky, and in text messages.
Does it work on their phone? Most of your visitors are on mobile — tap targets, readability, and the basics that make or break that experience.
Does it work on their phone? Most of your visitors are on mobile — tap targets, readability, and the basics that make or break that experience.
Is your page well-built? Headings, image descriptions, content depth, internal links — whether search engines and visitors can follow the story your page is telling.
Is your page well-built? Headings, image descriptions, content depth, internal links — whether search engines and visitors can follow the story your page is telling.
Can everyone use your site? Screen reader support, keyboard navigation, form labels, and the basics that determine whether 25% of your audience can access your content.
Can everyone use your site? Screen reader support, keyboard navigation, form labels, and the basics that determine whether 25% of your audience can access your content.
Do visitors trust your site? Secure connections, safe links, and the signals that tell both people and search engines your site is safe.
Do visitors trust your site? Secure connections, safe links, and the signals that tell both people and search engines your site is safe.
Common questions
It measures the strength of your signal — the 7 areas that determine whether people, search engines, and AI can find your business online: Search visibility, AI readiness, Social sharing, Mobile experience, Site structure, Accessibility, and Security. These are what I look at first when evaluating any business.
Yes. No signup, no email required, no catch. I built this because it's the first thing I do when someone asks me to look at their site — and I wanted to make that step available to everyone.
Most tools spit out a list of technical errors. This checks what a strategist actually looks at first — whether your site can be found, trusted, and shared by the people and platforms that matter to your business.
Start with the red items — those are the things actively hurting your findability. If you want help prioritizing or need a deeper look at what's behind the numbers, that's what the conversation is for.
It means the foundation is solid. Findability is one piece — it tells you whether people can find you. Strategy, content, and positioning are what make them stay. This check gives you the starting point. It's the same starting point I set for every project I take on.
After any major site update — new pages, a redesign, switching hosts. Otherwise, once a quarter is enough to make sure nothing has slipped.
“Chris has been an invaluable partner. He's a hands-on problem solver who jumps right in when we face technical challenges. His work is consistently reliable, and the communication is always direct and collaborative.”
This checks the on-page factors you can control right now — not page speed, backlink authority, or competitor positioning. That's the deeper work.