Findability Benchmarks
Most small business websites score 77. Here's where they break down.
Every site checked here gets the same scan: seven signals, dozens of checks, one score out of 100. Across the 221 sites we've measured so far, the average is 75 and the median is 77. The single most common gap: answerable content, on 84% of them.
How the scores spread
The number of sites in each 10-point band — half score above 77, half below.
HoverTap a bar for details · bar height = number of sites
The things almost everyone misses
Ranked by how many of the checked sites trip on them.
Each bar shows how many checked sites have that issue — the longer and redder it runs, the more common it is. Missing means the element is absent; Needs work means it exists but is weak.
FAQ or Q&A-style content that AI tools can lift and cite when someone asks a related question.
An optional HTTP header that limits what can run on the page, reducing cross-site-scripting risk.
A 'skip to content' link that lets keyboard users bypass the menu.
Whether links are valid and not pointing to broken or suspicious destinations.
A logical heading hierarchy (H1 → H2 → H3) that organizes content for readers and crawlers.
The single top-level headline that tells visitors and search engines what the page is about.
The preview image shown when the link is shared. Links with images get far more clicks.
Where the signal is weakest
Average score in each of the seven categories.
About this data
Each site is scored by the same Findability Check anyone can run — seven weighted categories covering search, AI readiness, social, mobile, structure, accessibility, and security. The benchmark draws on real small business websites across the U.S. — local restaurants, shops, auto and home services, medical and professional practices, and independent makers, spanning small and mid-size cities — and grows with every public check. It's a real but non-random sample, not a national census, and individual sites are never published, only the aggregate.
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