I’m going to step back from thinking about keyword usage, page structure and other on-page elements for moment and talk about something I always think about when doing anything for a client or myself… LINKS!
Even before Google’s algorithm came around, links were still a very important part of increasing your online visibility. Just ask link building expert Eric Ward who’s been building links since 1994. Before search engines became your internet portal people would travel from one site to another through links and nearly every website had a page dedicated to linking to related pages or sites the webmaster just happened to like.
Link and be Linked to
Those days are long gone and having a page just for external links is usually frowned upon by SEOs and search engines, but don’t let that get you down. When you’re making your next blog post, filling our your next social media profile or making your next forum post remind yourself to think links. Every contribution you make online is an oportunity for a link or to build a relationship for a potential link in the near future. When publishing content to your website don’t be afraid to link to other websites as a reference(as long as they are trust worthy) because they may find out and link to you in-return.
Set Link Goals
Like many, you probably spend an hour or two reading and contributing online. Try this; make a note to keep links in mind and look for 1, 2, 3 or 4 link opportunities a day; dofollow or nofollow.
Let me know how it goes!