Sep 14
Chris HornakSEO google, instant, long-tail, short-tail
Last week Google launched Google Instant an update to the interface of Google that shows results as you type. Since that day there has been buzz all around the web about how this change will effect SEO. The most common concern would be a decrease in Long-Tail searches. Long-Tail searches are searches that are very targeted. An example of a short-tail search would be “shoes”, where an example of a long-tail search would be “white nike basketball shoes”.
Many websites(usually start-ups or small businesses) rely on long-tail searches to bring traffic to their websites. More
Jul 09
Chris HornakSEO definitions, google, results, search
While I loved that Google provided links to answers.com for some search quires they stopped using it in December 2009. They’ve replaced it with Google Dictionary (http://www.google.com/dictionary) and at first it seemed like a logical step in the right direction. It does make more sense from Google’s point of view to use their own technology to return results.
The problem I’m having with it, is when I did a search today for “SEO definition” I had a very strange result. More
Oct 14
Chris HornakResearch, SEO algorithims, google, google updates, monitoring, SEO, tracking
Subscribe to Major Search Engine Blogs
Part of being an SEO professional is keeping up to date with major search engine updates. To keep things simple I’m just going to talk about tracking Google’s algorithm updates. Of course one of the best places to start is the official Google blog. Subscribe to the feed using an RSS reader like Google Reader. I attempt to read through my RSS feeds everyday, prioritizing each feed into specific categories. The official search engine blog sites are the first ones I read everyday then I work my way down my list; advanced SEO blogs, basic SEO news, social media news, webmaster news, etc. This way I get the most important updates (algorithm changes) first. More
RSS
Google
Twitter
LinkedIn
Digg
YouTube