Google Using User Blocked Sites in Algorithm?

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On April 11th Google announced that they have began incorporating data about the sites that users block into their algorithm.  This change seemed to be their answer to improving their Panda Update. After many experts analyzed the effects of the panda update and noticed that some sites with poor quality content where still doing well for long tail terms. In this study Search Engien Land goes into detail about how ehow survived the first update but after this last tweak has seen a major drop in their visibility.

Block Sites from Google SERPs

As always, Matt’s been gracious enough to let us use him as an example. His site is awesome, though, and we doubt many people will want to block it! - SearchEngineLand.com

 

What concerns me the most about this update is that Google just added the feature to block sites from the search results in March. It’s not normal for Google to use a new signal so quickly(considering it took them months to even consider using social media signals), especially one that probably has such low usage and can be manipulated. How long until companies start using it to to knock their competitors out of the SERPs.

What do you think?

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