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	<title>Chris Hornak&#039;s</title>
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	<link>http://chrishornak.com/blog</link>
	<description>Thoughts, Theories and the Science of SEO</description>
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		<title>New Google Definition Update, Not So Smart?</title>
		<link>http://chrishornak.com/blog/new-google-definition-update-not-so-smart/</link>
		<comments>http://chrishornak.com/blog/new-google-definition-update-not-so-smart/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 18:31:08 +0000</pubDate>
		<dc:creator>Chris Hornak</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[definitions]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://chrishornak.com/blog/?p=101</guid>
		<description><![CDATA[While I loved that Google provided links to answers.com for some search quires they stopped using it in December 2009. They&#8217;ve replaced it with Google Dictionary (http://www.google.com/dictionary) and at first it seemed like a logical step in the right direction. It does make more sense from Google&#8217;s point of view to use their own technology [...]]]></description>
			<content:encoded><![CDATA[<p>While I loved that Google provided links to answers.com for some search quires they stopped using it in December 2009. They&#8217;ve replaced it with Google Dictionary (<a href="http://www.google.com/dictionary">http://www.google.com/dictionary)</a> and at first it seemed like a logical step in the right direction. It does make more sense from Google&#8217;s point of view to use their own technology to return results.</p>
<p>The problem I&#8217;m having with it, is when I did a search today for &#8220;<a href="http://www.google.com/webhp?hl=all#hl=en&amp;q=SEO+definition&amp;aq=f&amp;aqi=l1g1g-c6g-m2&amp;aql=&amp;oq=&amp;gs_rfai=&amp;fp=36ec6be010d257f">SEO definition</a>&#8221; I had a very strange result.<span id="more-101"></span> The definition Google pulled from it&#8217;s dictionary was about how Seo is a common Korean family name, while all 10 organic results where all related to Search Engine Optimization. This seemed unlike Google to give such a answer considering that I&#8217;m searching with in the US (so Korean family names might now be the best result for me) and that the remainder of the search results where all about Search Engine Optimization. Keep in mind I also capitalized SEO in my search and performed this search unpersonalized.</p>
<p>Here&#8217;s what my results looked like;</p>
<p style="text-align: center;"><a href="http://chrishornak.com/blog/wp-content/uploads/2010/07/seo-definition.jpg"><img class="aligncenter size-full wp-image-102" title="seo definition" src="http://chrishornak.com/blog/wp-content/uploads/2010/07/seo-definition.jpg" alt="seo definition Google search results" width="570" height="508" /></a></p>
<p>It looks like Google may still be working the kinks out of this new feature. But it says something about a search engine when you expect more from them.</p>
<p>Post a comment and let me know your thoughts.</p>
<div id="crp_related"><h3>Check Out These Related Posts:</h3><ul><li><a href="http://chrishornak.com/blog/no-budget-seo-experiment-conclusion/" rel="bookmark" class="crp_title">No Budget SEO Experiment Conclusion</a><span class="crp_excerpt"> About 3 months ago I decided to do a little SEO experiment. My goal was to find a way I could get a site built, hosted ...</span></li><li><a href="http://chrishornak.com/blog/tracking-google-algorithm-updates/" rel="bookmark" class="crp_title">Tracking Google Algorithm Updates</a><span class="crp_excerpt"> Subscribe to Major Search Engine Blogs
Part of being an SEO professional is keeping up to date with major search engine updates. To keep things simple ...</span></li><li><a href="http://chrishornak.com/blog/9-important-backlinks-for-commercial-websites/" rel="bookmark" class="crp_title">9 Important Backlinks for Commercial Websites</a><span class="crp_excerpt"> This is an old post from my last site that I thought was worth revising. It's a collection of highly important websites that offer free ...</span></li></ul></div>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>New Website SEO Scoring Tool</title>
		<link>http://chrishornak.com/blog/new-website-seo-grading-tool/</link>
		<comments>http://chrishornak.com/blog/new-website-seo-grading-tool/#comments</comments>
		<pubDate>Wed, 19 May 2010 21:17:37 +0000</pubDate>
		<dc:creator>Chris Hornak</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[analyzer]]></category>
		<category><![CDATA[grading]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[scoring]]></category>
		<category><![CDATA[seozio]]></category>
		<category><![CDATA[tool]]></category>

		<guid isPermaLink="false">http://chrishornak.com/blog/?p=98</guid>
		<description><![CDATA[Over the past year we&#8217;ve been working hard, at Eyeflow Internet Marketing, on a new SEO scoring tool. The problem we had is the existing SEO tools weren&#8217;t; consistent, accurate or used outdated or incorrect data. We&#8217;ve worked really hard to try to get fast and accurate feedback for your website. It&#8217;s been tested across hundreds [...]]]></description>
			<content:encoded><![CDATA[<p>Over the past year we&#8217;ve been working hard, at Eyeflow Internet Marketing, on a new SEO scoring tool. The problem we had is the existing SEO tools weren&#8217;t; consistent, accurate or used outdated or incorrect data. We&#8217;ve worked really hard to try to get fast and accurate feedback for your website. It&#8217;s been tested across hundreds of domains.</p>
<p>I&#8217;m very happy to say that today we&#8217;ve <a href="http://www.eyeflow.com/blog/measure-your-websites-seo-strength/" target="_blank">launched the new SEO tool </a>to the public and I can&#8217;t wait to get some <a href="http://chrishornak.com/contact-consultant.html">feedback</a>.</p>
<p>Try our new <a href="http://seozio.com"><strong>Free SEO Tool</strong></a>.</p>
<div id="crp_related"><h3>Check Out These Related Posts:</h3><ul><li><a href="http://chrishornak.com/blog/developing-seo-analysis-tools/" rel="bookmark" class="crp_title">Developing SEO Analysis Tools</a><span class="crp_excerpt"> At Eyeflow we find it important to develop some of your own SEO tools. There are many options out there when it comes to checking ...</span></li><li><a href="http://chrishornak.com/blog/analyzing-the-ability-to-pass-pagerank-or-link-juice/" rel="bookmark" class="crp_title">Analyzing the Ability to Pass PageRank or Link Juice</a><span class="crp_excerpt"> I was recently putting together a manual link building guide.  The guide was developed to go through the process of how to find potential links ...</span></li><li><a href="http://chrishornak.com/blog/optimizing-yourself-seo-career/" rel="bookmark" class="crp_title">Optimizing Yourself for an SEO Career</a><span class="crp_excerpt"> This Saturday will be my last day of class and my completion of the MBA program at Point Park University in  downtown Pittsburgh, Pa. I ...</span></li></ul></div>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>No Budget SEO Experiment Conclusion</title>
		<link>http://chrishornak.com/blog/no-budget-seo-experiment-conclusion/</link>
		<comments>http://chrishornak.com/blog/no-budget-seo-experiment-conclusion/#comments</comments>
		<pubDate>Fri, 07 May 2010 14:04:47 +0000</pubDate>
		<dc:creator>Chris Hornak</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[conclusion]]></category>
		<category><![CDATA[experiment]]></category>
		<category><![CDATA[weebly]]></category>

		<guid isPermaLink="false">http://chrishornak.com/blog/?p=92</guid>
		<description><![CDATA[About 3 months ago I decided to do a little SEO experiment. My goal was to find a way I could get a site built, hosted and search engine friendly without spending a dime. The results are in and besides the worth of my time I didn&#8217;t spend any money. Using weebly&#8217;s website builder I was [...]]]></description>
			<content:encoded><![CDATA[<p>About 3 months ago I decided to do a little <a href="http://chrishornak.tk">SEO experiment</a>. My goal was to find a way I could get a site built, hosted and search engine friendly without spending a dime. The results are in and besides the worth of my time I didn&#8217;t spend any money. Using weebly&#8217;s website builder I was able to quickly publish a website then I used dot.tk to get the free domain chrishornak.tk. Weebly aloud me to use my freedomain, install google analytics, setup a blog.<span id="more-92"></span></p>
<p>I pointed a few links to chrishornak.tk and within 24 hours the site could be found in Google. This was great news but the celebration came to a quick end. By day 3 of the experiment I could no longer find chrishornak.tk in Google&#8217;s index. My conclusion is that since dot.tk domains  are free most of them are owned by spam websites so Google takes a closer look at any new dot.tk domain. After a few weeks of being in the index and out of the index it finally stayed in the index and the unique keyword phrase page I created &#8220;<a href="http://www.chrishornak.tk/fish-taco-seo.html" target="_blank">fish taco seo</a>&#8221; ranked #1 in Google.</p>
<p style="text-align: center;"><a href="http://chrishornak.com/blog/wp-content/uploads/2010/05/google-results.jpg"><img class="size-full wp-image-93  aligncenter" title="google results" src="http://chrishornak.com/blog/wp-content/uploads/2010/05/google-results.jpg" alt="fish taco seo google results" width="584" height="124" /></a></p>
<p>Three months have gone by and the homepage now has a Google PageRank of 2 and a few internal pages including the fish taco page have a PageRank of 1. This is proof that a weebly site and dot.tk domain can be used to create a website on a zero dollar budget.</p>
<div id="crp_related"><h3>Check Out These Related Posts:</h3><ul><li><a href="http://chrishornak.com/blog/no-budget-seo-experiment/" rel="bookmark" class="crp_title">No Budget SEO Experiment</a><span class="crp_excerpt"> Lastnight I was reading "Crush it" by Gary Vaynerchuk, who's known for using social media to grow his brand and wine library tv. While I ...</span></li><li><a href="http://chrishornak.com/blog/new-google-definition-update-not-so-smart/" rel="bookmark" class="crp_title">New Google Definition Update, Not So Smart?</a><span class="crp_excerpt"> While I loved that Google provided links to answers.com for some search quires they stopped using it in December 2009. They've replaced it with Google ...</span></li><li><a href="http://chrishornak.com/blog/9-important-backlinks-for-commercial-websites/" rel="bookmark" class="crp_title">9 Important Backlinks for Commercial Websites</a><span class="crp_excerpt"> This is an old post from my last site that I thought was worth revising. It's a collection of highly important websites that offer free ...</span></li></ul></div>]]></content:encoded>
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		<title>Starting an Online Community that Contributes</title>
		<link>http://chrishornak.com/blog/starting-online-community-contributes/</link>
		<comments>http://chrishornak.com/blog/starting-online-community-contributes/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 05:55:40 +0000</pubDate>
		<dc:creator>Chris Hornak</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[niche website]]></category>
		<category><![CDATA[online community]]></category>
		<category><![CDATA[user generate content]]></category>

		<guid isPermaLink="false">http://chrishornak.com/blog/?p=88</guid>
		<description><![CDATA[Lately I&#8217;ve been working with some websites that are trying to create a community within their site.  When helping build and optimize these websites I think about what community sites I visit and why. When I was in highschool I got involved in online First Person Shooters. To be more specific, Quake 2 was the [...]]]></description>
			<content:encoded><![CDATA[<p>Lately I&#8217;ve been working with some websites that are trying to create a community within their site.  When helping build and optimize these websites I think about what community sites I visit and why.</p>
<p>When I was in highschool I got involved in online First Person Shooters. To be more specific, <a href="http://en.wikipedia.org/wiki/Quake_%28series%29">Quake 2</a> was the title of the game that got me addicted. I have been playing games like that ever since (about 10 years). There&#8217;s one site in particular that I visited daily way back then and I still find myself participating on it today. It&#8217;s a little site called ESReality.com. <a href="http://www.esreality.com/">ESReality </a>is a site for competitive gamers, more specifically those who have roots in Quake games. Before I ramble on forever about competitive gaming (or eSports) let me attempt to get to the point of this story.<span id="more-88"></span></p>
<p>The reason I think people like me have been visiting this site for so long is because it focused on a niche when we needed a site to focus on it and it had people who brought the best stories about that niche to one place. This is exactly what I have been trying to apply to the community site&#8217;s I&#8217;m working on now.</p>
<p>To get to my point I think if you want to run a successful community site you need to really find your niche, something that you&#8217;re passionate about. The second part is find other people who feel the same way and are willing to contribute (if you want to start a community, you need people!). Finally, just start writing and provide users with the tools they need to contribute to your community. If you have those things, the people will come and they will contribute.</p>
<p><strong>Three Point Summary:</strong></p>
<ol>
<li>Find a niche.</li>
<li>Get others involved.</li>
<li>Provide users with the tools they need to contribute.</li>
</ol>
<div id="crp_related"><h3>Check Out These Related Posts:</h3><ul><li><a href="http://chrishornak.com/blog/what-is-the-most-important-link-building-factor/" rel="bookmark" class="crp_title">What is the Most Important Link Building Factor?</a><span class="crp_excerpt"> I was recently asked what is the most important factor when building links? It seemed like a simple enough question but then I realized it ...</span></li><li><a href="http://chrishornak.com/blog/think-links/" rel="bookmark" class="crp_title">Think Links!</a><span class="crp_excerpt"> I'm going to step back from thinking about keyword usage, page structure and other on-page elements for moment and talk about something I always think ...</span></li><li><a href="http://chrishornak.com/blog/optimizing-yourself-seo-career/" rel="bookmark" class="crp_title">Optimizing Yourself for an SEO Career</a><span class="crp_excerpt"> This Saturday will be my last day of class and my completion of the MBA program at Point Park University in  downtown Pittsburgh, Pa. I ...</span></li></ul></div>]]></content:encoded>
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		<title>No Budget SEO Experiment</title>
		<link>http://chrishornak.com/blog/no-budget-seo-experiment/</link>
		<comments>http://chrishornak.com/blog/no-budget-seo-experiment/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 00:11:46 +0000</pubDate>
		<dc:creator>Chris Hornak</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[experiment]]></category>
		<category><![CDATA[tumblr]]></category>
		<category><![CDATA[weebly]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://chrishornak.com/blog/?p=86</guid>
		<description><![CDATA[Lastnight I was reading &#8220;Crush it&#8221; by Gary Vaynerchuk, who&#8217;s known for using social media to grow his brand and wine library tv. While I was reading it I came to a section where he was talking about choosing a blog platform. The two he really focused on was wordpress, which was no surprise, and [...]]]></description>
			<content:encoded><![CDATA[<p>Lastnight I was reading &#8220;Crush it&#8221; by Gary Vaynerchuk, who&#8217;s known for using social media to grow his brand and wine library tv. While I was reading it I came to a section where he was talking about choosing a blog platform. The two he really focused on was wordpress, which was no surprise, and tubmlr, which was a surprise. He mentioned that with tumblr you could use your own domain and tumblr would host it for free.</p>
<p>I quickly went to my computer and setup a tumblr account. It was easy to use and took very little time to get started. I then asked myself &#8220;could I use this to quickly setup a search engine friendly website with no budget.</p>
<p>After a quick search I found that dot.tk allows you to register a free domain with no ads and found that weebly.com allowed you to make a more flexable website. Tumblr is great but it seemed to be aimed at blogging and social media rather than a static website for businesses.</p>
<p>This is what got me to setup what I&#8217;m calling the <a title="fish taco seo" href="http://www.chrishornak.tk" target="_blank">weebly seo experiment</a>. Visit the website for the latest updates.</p>
<div id="crp_related"><h3>Check Out These Related Posts:</h3><ul><li><a href="http://chrishornak.com/blog/no-budget-seo-experiment-conclusion/" rel="bookmark" class="crp_title">No Budget SEO Experiment Conclusion</a><span class="crp_excerpt"> About 3 months ago I decided to do a little SEO experiment. My goal was to find a way I could get a site built, hosted ...</span></li><li><a href="http://chrishornak.com/blog/optimizing-yourself-seo-career/" rel="bookmark" class="crp_title">Optimizing Yourself for an SEO Career</a><span class="crp_excerpt"> This Saturday will be my last day of class and my completion of the MBA program at Point Park University in  downtown Pittsburgh, Pa. I ...</span></li><li><a href="http://chrishornak.com/blog/9-important-backlinks-for-commercial-websites/" rel="bookmark" class="crp_title">9 Important Backlinks for Commercial Websites</a><span class="crp_excerpt"> This is an old post from my last site that I thought was worth revising. It's a collection of highly important websites that offer free ...</span></li></ul></div>]]></content:encoded>
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		<item>
		<title>New Year and New Pittsburgh SEO Group</title>
		<link>http://chrishornak.com/blog/new-year-and-new-pittsburgh-seo-group/</link>
		<comments>http://chrishornak.com/blog/new-year-and-new-pittsburgh-seo-group/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 15:49:57 +0000</pubDate>
		<dc:creator>Chris Hornak</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://chrishornak.com/blog/?p=84</guid>
		<description><![CDATA[At this Friday’s Pittsburgh SEO Group meeting I’ll be leading a group discussion on Recent Google Updates including: real-time search, personalized search for everyone and the New 3 Panel Google Design. We’ve been talking about these google updates around the office over the past month, especially the real-time search. It will be really great to [...]]]></description>
			<content:encoded><![CDATA[<p>At this Friday’s <a href="http://pittsburghseogroup.com/">Pittsburgh SEO Group</a> meeting I’ll be leading a group discussion on Recent Google Updates including: real-time search, personalized search for everyone and the New 3 Panel Google Design. We’ve been talking about these google updates around the office over the past month, especially the real-time search. It will be really great to get input from other Pittsburgh professionals.</p>
<p>The meeting is this Friday(1/12/10) at 2000 Technology Drive Pittsburgh, PA 15219. For more details please visit the Pittsburgh SEO Group website and <a href="http://pittsburghseogroup.com/events/?event_id=7" target="_blank">RSVP</a> while there are still spots available.</p>
<div id="crp_related"><h3>Check Out These Related Posts:</h3><ul><li><a href="http://chrishornak.com/blog/every-blog-needs-a-first-post/" rel="bookmark" class="crp_title">Every Blog Needs a First Post</a><span class="crp_excerpt"> I thought it was time I setup a blog on my personal domain as an opportunity to express my thoughts on all things SEO. If ...</span></li><li><a href="http://chrishornak.com/blog/tracking-google-algorithm-updates/" rel="bookmark" class="crp_title">Tracking Google Algorithm Updates</a><span class="crp_excerpt"> Subscribe to Major Search Engine Blogs
Part of being an SEO professional is keeping up to date with major search engine updates. To keep things simple ...</span></li><li><a href="http://chrishornak.com/blog/no-budget-seo-experiment/" rel="bookmark" class="crp_title">No Budget SEO Experiment</a><span class="crp_excerpt"> Lastnight I was reading "Crush it" by Gary Vaynerchuk, who's known for using social media to grow his brand and wine library tv. While I ...</span></li></ul></div>]]></content:encoded>
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		</item>
		<item>
		<title>Tracking Google Algorithm Updates</title>
		<link>http://chrishornak.com/blog/tracking-google-algorithm-updates/</link>
		<comments>http://chrishornak.com/blog/tracking-google-algorithm-updates/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 15:13:39 +0000</pubDate>
		<dc:creator>Chris Hornak</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[algorithims]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google updates]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://chrishornak.com/blog/?p=76</guid>
		<description><![CDATA[Subscribe to Major Search Engine Blogs Part of being an SEO professional is keeping up to date with major search engine updates. To keep things simple I&#8217;m just going to talk about tracking Google&#8217;s algorithm updates. Of course one of the best places to start is the official Google blog. Subscribe to the feed using [...]]]></description>
			<content:encoded><![CDATA[<h3>Subscribe to Major Search Engine Blogs</h3>
<p>Part of being an SEO professional is keeping up to date with major search engine updates. To keep things simple I&#8217;m just going to talk about tracking Google&#8217;s algorithm updates. Of course one of the best places to start is the <a href="http://googleblog.blogspot.com/">official Google blog</a>. Subscribe to the feed using an RSS reader like Google Reader. I attempt to read through my RSS feeds everyday, prioritizing each feed into specific categories. The official search engine blog sites are the first ones I read everyday then I work my way down my list; advanced SEO blogs, basic SEO news, social media news, webmaster news, etc. This way I get the most important updates (algorithm changes) first.<span id="more-76"></span></p>
<h3>Follow Respected SEO Professionals</h3>
<p>Now that we&#8217;re getting updates from Google themselves, we&#8217;ll soon find out we can&#8217;t rely on them to tell us every little change. At this point you&#8217;ll need to learn to also get RSS updates from respected SEO resources like;</p>
<ul>
<li><a href="http://www.mattcutts.com/blog">http://mattcuts.com/blog</a></li>
<li><a href="http://www.seomoz.org/blog">http://www.seomoz.org/blog</a></li>
<li><a href="http://">http://www.wolf-howl.com</a></li>
</ul>
<p>These and other blogs do your homework for you and provide case studies of their results. Reading these blogs will be the third best way to track Google changes using RSS feeds. You&#8217;re probably now asking yourself &#8220;what was the second best way?&#8221; The second best way is to do your own experiments, track your own results and analyze your own experience.</p>
<h3>Bookmark The Important Updates</h3>
<p>The final step of the process is having a place you can go to to review the most recent Google Updates or even look to the past to reference an older update. This process is something new that I just started doing this month but has already become very valuable to me when working with clients and explaining changes that may effect them. I have been using my favorite bookmarking delicious.com to <a href="http://delicious.com/chrishornak/google+update">bookmark the updates that are important</a>. Please feel free to subscribe to this feed for yourself.</p>
<h3>Use Collaboration to Make a Larger List</h3>
<p>One other suggestion is to work with others to have a shared list of updates. This way you have a greater chance of catching all major algorithm updates. Maybe put one person in charge of tracking Google, another person tracking Bing and a third tracking Yahoo (even though they&#8217;ll become Bing soon) and Ask.</p>
<p>Good luck!</p>
<div id="crp_related"><h3>Check Out These Related Posts:</h3><ul><li><a href="http://chrishornak.com/blog/new-year-and-new-pittsburgh-seo-group/" rel="bookmark" class="crp_title">New Year and New Pittsburgh SEO Group</a><span class="crp_excerpt"> At this Friday’s Pittsburgh SEO Group meeting I’ll be leading a group discussion on Recent Google Updates including: real-time search, personalized search for everyone and ...</span></li><li><a href="http://chrishornak.com/blog/no-budget-seo-experiment/" rel="bookmark" class="crp_title">No Budget SEO Experiment</a><span class="crp_excerpt"> Lastnight I was reading "Crush it" by Gary Vaynerchuk, who's known for using social media to grow his brand and wine library tv. While I ...</span></li><li><a href="http://chrishornak.com/blog/9-important-backlinks-for-commercial-websites/" rel="bookmark" class="crp_title">9 Important Backlinks for Commercial Websites</a><span class="crp_excerpt"> This is an old post from my last site that I thought was worth revising. It's a collection of highly important websites that offer free ...</span></li></ul></div>]]></content:encoded>
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		<title>Analyzing the Ability to Pass PageRank or Link Juice</title>
		<link>http://chrishornak.com/blog/analyzing-the-ability-to-pass-pagerank-or-link-juice/</link>
		<comments>http://chrishornak.com/blog/analyzing-the-ability-to-pass-pagerank-or-link-juice/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 19:13:55 +0000</pubDate>
		<dc:creator>Chris Hornak</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://chrishornak.com/blog/?p=69</guid>
		<description><![CDATA[I was recently putting together a manual link building guide.  The guide was developed to go through the process of how to find potential links using a number of different tools and strategies.  Once I got the reader to understand each way to find the links I needed to also provide a way for them [...]]]></description>
			<content:encoded><![CDATA[<p>I was recently putting together a manual link building guide.  The guide was developed to go through the process of how to find potential links using a number of different tools and strategies.  Once I got the reader to understand each way to find the links I needed to also provide a way for them to analyze the page to ensure by getting a link there it would provide some sort of benefit to the rank of the website within search engines.</p>
<p>In the past I&#8217;ve used a number of tools and plugins<span id="more-69"></span> to determine this but it wasn&#8217;t till recently that I found the perfect tool to fit this task perfectly. This tool was <a title="foxyrank firefox plugin" href="http://blogofhorses.de/foxyrank.html" target="_blank">FoxyRank for firefox</a>.<br />
<br />
<center><br />
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</center><br />
Foxy rank gives you insight into how valuable a link from a page may be by looking at how many internal and exnternal links there are, if the page is allowing pagerank to pass (use of nofollow), what the current PageRank is and more. I could write a lot more but instead I put together a short video explaining how you can use this tool.</p>
<div id="crp_related"><h3>Check Out These Related Posts:</h3><ul><li><a href="http://chrishornak.com/blog/developing-seo-analysis-tools/" rel="bookmark" class="crp_title">Developing SEO Analysis Tools</a><span class="crp_excerpt"> At Eyeflow we find it important to develop some of your own SEO tools. There are many options out there when it comes to checking ...</span></li><li><a href="http://chrishornak.com/blog/what-is-the-most-important-link-building-factor/" rel="bookmark" class="crp_title">What is the Most Important Link Building Factor?</a><span class="crp_excerpt"> I was recently asked what is the most important factor when building links? It seemed like a simple enough question but then I realized it ...</span></li><li><a href="http://chrishornak.com/blog/guide-to-on-page-optimization/" rel="bookmark" class="crp_title">Guide to On-Page Optimization</a><span class="crp_excerpt"> Monday Rand Fishkin make a great post on the SEOmoz blog titled "Perfecting Keyword Targeting &amp; On-Page Optimization".  I usually pass over these on-page checklists ...</span></li></ul></div>]]></content:encoded>
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		<title>What is the Most Important Link Building Factor?</title>
		<link>http://chrishornak.com/blog/what-is-the-most-important-link-building-factor/</link>
		<comments>http://chrishornak.com/blog/what-is-the-most-important-link-building-factor/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 03:25:24 +0000</pubDate>
		<dc:creator>Chris Hornak</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[factors]]></category>
		<category><![CDATA[pagerank]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://chrishornak.com/blog/?p=67</guid>
		<description><![CDATA[I was recently asked what is the most important factor when building links? It seemed like a simple enough question but then I realized it was going to take some real though to think of the single most important factor. Link building factors that came to mind; Does the page you&#8217;re getting a link from [...]]]></description>
			<content:encoded><![CDATA[<p>I was recently asked <em>what is the most important factor when building links?</em> It seemed like a simple enough question but then I realized it was going to take some real though to think of the single most important factor.</p>
<p><strong>Link building factors that came to mind;<span id="more-67"></span></strong></p>
<ul>
<li>Does the page you&#8217;re getting a link from have PageRank?</li>
<li>How many other links are on the page?</li>
<li>Does the site appear to be trustworthy?</li>
<li>Is the page relevant?</li>
<li>How long will it take me to require the link?</li>
<li>Can I use anchor text?</li>
</ul>
<h3>Analyzing Hundreds of Factors</h3>
<p>These where just some of the factors that came to my mind right away. As with any part of SEO there is<strong> no single factor</strong>. The truth is there are hundreds of SEO factors and a lot of it comes down to a sixth sense that is acquired after doing SEO for a while. After creating your own sites and analyzing others you can quickly see strong and weak points on your sites and the sites which link to you.</p>
<h3>So What is the Most Important Factor?</h3>
<p>If I was forced to pick the single most important factor when building links I would have to say <strong>relevancy</strong>.  The reason for this choice is because this is exactly what search engines are trying to provide to their users whether it&#8217;s Google, Bing or Twitter search they all want to provide the best answer to the users query so that the user continues to use their service. If you ensure that your website is relevant and the links to your website are also relevant then you&#8217;re on your way to building a strong online presence.</p>
<div id="crp_related"><h3>Check Out These Related Posts:</h3><ul><li><a href="http://chrishornak.com/blog/think-links/" rel="bookmark" class="crp_title">Think Links!</a><span class="crp_excerpt"> I'm going to step back from thinking about keyword usage, page structure and other on-page elements for moment and talk about something I always think ...</span></li><li><a href="http://chrishornak.com/blog/9-important-backlinks-for-commercial-websites/" rel="bookmark" class="crp_title">9 Important Backlinks for Commercial Websites</a><span class="crp_excerpt"> This is an old post from my last site that I thought was worth revising. It's a collection of highly important websites that offer free ...</span></li><li><a href="http://chrishornak.com/blog/engagement-filtering-with-postrank/" rel="bookmark" class="crp_title">Engagement Filtering with PostRank</a><span class="crp_excerpt"> I recently discovered something new that has become a core part of my online experience. It's called PostRank and it helps me filter through my ...</span></li></ul></div>]]></content:encoded>
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		<title>8 Advanced Search Engine Research Papers</title>
		<link>http://chrishornak.com/blog/advanced-seo-research-papers/</link>
		<comments>http://chrishornak.com/blog/advanced-seo-research-papers/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 17:29:19 +0000</pubDate>
		<dc:creator>Chris Hornak</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://chrishornak.com/blog/?p=55</guid>
		<description><![CDATA[Recently I&#8217;ve been collecting online resources that look deeper into the science behind search engines.  Here are some of the papers I&#8217;ve read that I felt like really provided me with a much deeper insight into SEO.  When you start out learning about search engine&#8217;s optimization you get caught up in many of the tips [...]]]></description>
			<content:encoded><![CDATA[<p>Recently I&#8217;ve been collecting online resources that look deeper into the science behind search engines.  Here are some of the papers I&#8217;ve read that I felt like really provided me with a much deeper insight into SEO.  When you start out learning about search engine&#8217;s optimization you get caught up in many of the tips and tricks that are found all over the internet but after a while you start to learn which resources to trust and then you start reading between the lines.  The next logical step is to start researching the history of search engines and the science behind their inner workings.<span id="more-55"></span></p>
<p>Theses are ordered in the way I would recommend to read them.</p>
<ol>
<li><a href="http://www.searchenginehistory.com/" target="_blank">Search Engine History</a>
<li><a href="http://tiny.cc/F5Ji1" target="_blank">The PageRank Citation Ranking Bringing Order to the Web</a>
<li><a href="ftp://ftp.cs.toronto.edu/pub/reports/csri/405/hilltop.html" target="_blank">Hilltop: A Search Engine based on Expert Documents</a>
<li><a href="http://infolab.stanford.edu/~backrub/google.html" target="_blank">The Anatomy of a Large-Scale Hypertextual Web Search Engine</a>
<li><a href="http://www.vldb.org/conf/2004/RS15P3.PDF" target="_blank">Combating Web Spam with TrustRank</a>
<li><a href="http://archive.ifla.org/VI/5/op/udtop5/udt-op5.pdf" target="_blank">The seven ages of information retrieval</a>
<li><a href="http://www.scribd.com/doc/13742235/Information-Retrieval-Data-Structures-Algorithms-William-B-Frakes" target="_self">Information retrieval data structures and algorithms</a>
<li><a href="http://www.cacs.louisiana.edu/~raghavan/internet97.pdf" target="_blank">Information retrieval on the world wide web</a>
</ol>
<p>Hope you enjoy this <em>resource list</em>!</p>
<div id="crp_related"><h3>Check Out These Related Posts:</h3><ul><li><a href="http://chrishornak.com/blog/tracking-google-algorithm-updates/" rel="bookmark" class="crp_title">Tracking Google Algorithm Updates</a><span class="crp_excerpt"> Subscribe to Major Search Engine Blogs
Part of being an SEO professional is keeping up to date with major search engine updates. To keep things simple ...</span></li><li><a href="http://chrishornak.com/blog/optimizing-yourself-seo-career/" rel="bookmark" class="crp_title">Optimizing Yourself for an SEO Career</a><span class="crp_excerpt"> This Saturday will be my last day of class and my completion of the MBA program at Point Park University in  downtown Pittsburgh, Pa. I ...</span></li><li><a href="http://chrishornak.com/blog/guide-to-on-page-optimization/" rel="bookmark" class="crp_title">Guide to On-Page Optimization</a><span class="crp_excerpt"> Monday Rand Fishkin make a great post on the SEOmoz blog titled "Perfecting Keyword Targeting &amp; On-Page Optimization".  I usually pass over these on-page checklists ...</span></li></ul></div>]]></content:encoded>
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