Aug 26
Chris HornakResearch, SEO
Recently I’ve been collecting online resources that look deeper into the science behind search engines. Here are some of the papers I’ve read that I felt like really provided me with a much deeper insight into SEO. When you start out learning about search engine’s optimization you get caught up in many of the tips and tricks that are found all over the internet but after a while you start to learn which resources to trust and then you start reading between the lines. The next logical step is to start researching the history of search engines and the science behind their inner workings. More
Aug 19
Chris HornakSEO
Monday Rand Fishkin make a great post on the SEOmoz blog titled “Perfecting Keyword Targeting & On-Page Optimization“. I usually pass over these on-page checklists as it seems they are a dime a dozen and usually there’s a lot of opinion that over shadows the core principles. This article really stuck out More
Aug 10
Chris HornakSEO online portfolio, seo career, seo jobs
This Saturday will be my last day of class and my completion of the MBA program at Point Park University in downtown Pittsburgh, Pa. I have always had the urge to keep learning and this is one of many reasons to why I have found myself in the field of search engine optimization.
I often get asked by younger individuals what courses they should take if they want to get into the field of search engine optimization and internet marketing. Currently there are very few institutions that offer SEO courses and since there are very few clearly defined standards for SEO More
Aug 07
Chris HornakSEO link popularity, on-page optimization, seo analysis, seo tools
At Eyeflow we find it important to develop some of your own SEO tools. There are many options out there when it comes to checking your link popularity, on-page optimization, trust, etc but there usually isn’t one tool that does it all the best and also to meet your specific needs. We’ve found that your best option is to use More
Aug 06
Chris HornakTwitter
I got into work today, read through my emails and rss subscriptions. I found an article I wanted to share on twitter only to find out that twitter is down. It’s been an hour and a half and it’s still down. I thought of the next closest thing to a live search and did a google blog search for twitter down. Twitter has become a great way to get the word out about something going on in the world but what happens when that something is twitter? Let’s hope it’s not because of a hack.
*Twitter Back up: Updated 1:00pm eastern* More
Aug 05
Chris HornakLink Building comments, dofollow, links, nofollow
I want to encourage discussion on my blog and I know since my blog is very focused on SEO that I’ll probably get people looking for followed links(or dofollow). Of course I can’t just let every comment have a dofollow link because then I would be bombarded with comments with little or no value. Here’s the compromise I came up with; I will review each comment and if I find the comment to be valuable and the link to be trustworthy I’ll make your comment link a dofollow. So please take the time to read my posts and give your feedback. More
Aug 05
Chris HornakBlogging, Social Media
I recently discovered something new that has become a core part of my online experience. It’s called PostRank and it helps me filter through my RSS feeds to find the most engaging content and when you’re subscribed to dozens of RSS feeds it really comes in handy. More
Aug 04
Chris HornakLink Building
This is an old post from my last site that I thought was worth revising. It’s a collection of highly important websites that offer free backlinks.
This is a collection of websites, that offer free backlinks, any commercial website should be listed on. When choosing these websites they had to meet three criteria; high page rank, authority and trustability. In addition to the three criteria I wanted to list websites of different categories including; local listings, website directories, social networks, bookmarking sites and information syndication. These sites are all very sought-after so many of your competitors are already listed. These backlinks come from high page rank sites, ranging from PR6 to PR8.
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Aug 04
Chris HornakLink Building
I’m going to step back from thinking about keyword usage, page structure and other on-page elements for moment and talk about something I always think about when doing anything for a client or myself… LINKS!
Even before Google’s algorithm came around, links were still a very important part of increasing your online visibility. Just ask link building expert Eric Ward who’s been building links since 1994. More
Aug 04
Chris HornakSEO, Usability
Some of you might of arrived here thinking “why is this website so plain?” and that’s a perfectly normal thing to ask. Some people want to have loud flashy designs and this can be good depending on the industry and audience you are targeting but one thing you always want to keep in mind; can a search engine find your website? More
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